StarTalk With Neil DeGrasse Tyson
Created and executed publicity strategy for seasons two and three of National Geographic Channel's “StarTalk," the two-time Emmy-nominated, show hosted by astrophysicist Neil deGrasse Tyson. Based on Tyson's popular podcast of the same name, "StarTalk" features interviews with pop culture figures — actors, musicians, politicians and athletes — along with a science-based, in-studio discussion with Tyson, science experts and comedians. In 2016, launched the companion book along with the new season of the show.
Television Appearances
Secured, scheduled and coordinated broadcast hits timed to promote "StarTalk" on the National Geographic Channel.
- Chelsea (Global on Netflix) – Sept. 14, 2016
- CNBC Squawk Box - Sept. 28, 2016
- CNN New Day - April 24, 2015
- ESPN SportsNation - September 14, 2016
- Good Day LA – Sept. 14, 2016
- Late Late Show with James Corden – Sept. 14, 2016
- Late Show with Stephen Colbert - Oct. 30, 2015
- MSNBC Politics Nation - Oct. 25, 2015
- Nightly Show with Larry Wilmore - Nov. 5, 2015
- Talk Stoop - Oct. 1, 2016
- Tavis Smiley (PBS) – Sept. 13, 2016
- Today Show – Sept. 9, 2016
- The View - December 1, 2015
Podcast & Radio Interviews
Booked both traditional radio and podcasts to promote seasons two and three of "StarTalk."
- Adam Carolla Show – Sept. 15, 2016
- ESPN Radio/Dan LeBetard Show – Sept. 14, 2016
- KROQ “Kevin & Bean” – Sept. 13, 2016
- Nerdist Podcast – Sept. 20, 2016
- Opie Radio - April 23, 2016
- NPR “Wait Wait...Don’t Tell Me!” - October 24, 2016
- Stand Up! with Pete Dominick - April 23, 2015
- WNYC "The Brian Lehrer Show" - Oct. 14, 2016
- WNYC “The Takeaway” - Sept. 16, 2016
Print & Online Features
Placed exclusive clips, coordinated press set visits to "StarTalk" tapings at the Hayden Planetarium and arranged press days to complete in-person and phone interviews. Below are a few highlights from season two and three:
- AdWeek “Info Diet” - Oct. 20, 2015
- The A.V Club (Exclusive Clip) – Sept. 9, 2016
- Bustle - Sept. 23, 2016
- Buzzfeed Breakfast Livestream Q&A - Sept. 28, 2016
- CBSNews.com – Sept. 14, 2016
- Entertainment Weekly (Print & Online) - Oct. 19, 2015
- Fast Company - Oct. 23, 2015
- FoxBusiness.com (Video) – Sept. 15, 2016
- GoldDerby - June 16, 2016
- GOOD Magazine (Exclusive Clip & Q&A) – Sept. 16, 2016
- Huffington Post – Sept. 19, 2016
- IndieWire – Aug. 15, 2016
- io9 - Oct. 19, 2015
- Los Angeles Times - Oct. 22, 2015
- Mashable Facebook Live – Sept. 13, 2016
- Nerdist - Oct. 19, 2015
- Parade.com (TV Highlight) - Sept. 19, 2016
- People - Nov. 25, 2015
- Space.com - Sept. 15, 2016
- Uproxx – Sept. 19, 2016
- Us Weekly "25 Things You Might Not Know About Me" - Dec. 19, 2016
- Vice - Oct. 26, 2015
- Vox - Nov. 1, 2015
- Vulture – Sept. 26, 2016
- Wall Street Journal - Oct. 23, 2015
- The Wrap (Emmy Quickie)- June 16, 2016
- Yahoo! Politics - Oct. 13, 2015
StarTalk Book Press
Worked with the Nat Geo Books team to launch "Startalk: Everything You Ever Need to Know About Space Travel, Sci-Fi, The Human Race, The Universe, and Beyond."
- Book Riot – Sept. 13, 2016
- NatGeo.com “Book Talk” column – October 2, 2016
- Publishers Weekly Q&A – Aug. 5, 2016
- Shelf Awareness “Reading With” - Oct. 5, 2016
- The Week “Book List” – Sept. 16, 2016
Source: Nicholas Hunt/Getty Images North America
Events
Coordinated and produced live events and book signings in support of the StarTalk book and season launches. Events included:
- New York Comic Con “StarTalk” Panel with Neil deGrasse Tyson, astronaut Mike Massimino and comedian Chuck Nice – October 6, 2016
- StarTalk Book Talk and Signing at the American Museum of Natural History – September 27, 2016
- Nerd Nite at SXSW - March 7, 2015
Creative Press Mailers
Pitched and executed branded cosmic-themed neckties, modeled after the ties Dr. Tyson is famous for wearing, as part of a DVD and book mailer that went out to press. Chris Hardwick and Neil discussed the tie on the Nerdist podcast, and Tavis Smiley even wore the tie during his interview with Neil.