FEELN

Worked with Feeln, the SVOD of Hallmark Cards, to promote the platform's original programming, including "Breaking Bread with Brooke Burke" and "The Eleventh," as well as increase industry awareness through traditional publicity and creative marketing stunts.

 
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BREAKING BREAD WITH BROOKE BURKE

Worked with network and talent rep to create a robust media schedule for host Brooke Burke in promotion of the launch of the new series.

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THE ELEVENTH

Launched the Feeln original short series starring television legends Cloris Leachman, Ed Asner and Cloris Leachman. A sampling of press hits are below:

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YOUR PERFECT VALENTINE'S DATE WITH FABIO

Conceptualized, executed and pitched "Your Perfect Valentine's Date with Fabio," a video featuring international fashion icon Fabio to promote Feeln’s extensive Valentine’s Day movie collection. The video featured a “virtual video date” with Fabio, with the model lounging in front of a fire, playing with rescue kittens and showering viewers with compliments. The video stunt led to increased traffic on the platform and brand awareness generated through press coverage secured that included national broadcast hits.

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CHRISTMAS IN JULY

As part of an effort to create awareness about Feeln’s “Christmas in July” movie collection, conceptualized and orchestrated a press drop to media offices across Los Angeles. Our hired Santa delivered Feeln­-branded cookies and Feeln membership cards to influential journalists and encouraged them to post on social media. Below are a small sampling of posts: